Marketing your business (or yourself) is a matter of finding targeted customers and appealing to the things in which they’re interested. In the past, you could appeal to customers by making commercials for television and radio; you could also reach some customers with billboards. However, in the 21st century, television and radio ads are not very effective anymore. Many people have abandoned cable television in favour of Internet streaming. Also, many people who do have cable or satellite are choosing to record shows on their DVRs, which allow them to fast-forward through the commercials. Radio ads are not very effective for similar reasons; many people are listening to satellite radio in their cars (if they listen to the radio at all). Billboards aren’t effective either, because they only capture people who happen to drive by one static spot. So, how does a 21st century business attract new customers?
Social Media Marketing
If you are running a business or a website of any kind, you need to appeal to your audience online. You need to develop a robust online presence that is centred on social media. Social media includes many different platforms that allow you to post and share ideas, images, videos, and more. If you are running a business, you need to figure out how to market yourself in the online environment. Many people scroll past videos that they see without ever stopping to watch them. However, great music is a way to make someone pay attention to your video. If you buy great backing tracks for your videos, you can capture a wider audience as a result.
Don’t Buy Stock Music
There are some video-editing programs that will allow you to input some stock music that is composed in general categories. This generic music might be appealing because it’s free, but it’s not going to give your videos the edge they need. The stock music that comes with a video editing program is usually fairly low in terms of quality, and it is going to be used in thousands of different videos all over the Internet. Alternatively, if you want your videos to be engaging, unique, and interesting, you should buy custom tracks from an online retailer. You should only choose a retailer that offers original music created by talented artists. Talented artists can create specific music to fit your business or you can choose from pre-recorded tracks to fit your video, but with either route, you’ll have access to distinct, avant-garde music options.
The Soundtrack
If you are creating short films instead of commercials or promotional videos, the same principles still apply. You need to be very aware of what is happening with the music in your film. For many people, the soundtrack is the last consideration. It’s not thought of as another character in the film. But if you want to create engaging, compelling content, you need to think of the music as yet another character or another scene in your film. You wouldn’t wait until the last minute to add a character, so you shouldn’t wait until the last minute to add music.
Great music can make an online video much more compelling and interesting, which helps to hook viewers and grow your business.
