Typical word-of-mouth is been used frequently by small businesses as the starting point for the promotion of their product. Text message marketing is a very faster and practical way of getting a wider range of receivers. It is also much more efficient than email marketing.
Texting for SMBs did not require any internet connection as the users of the phone will receive these messages anytime and anywhere on their phone. For rural areas where the reception is quite challenging for gaining access there, the communities are opting and relying more on the text messages for any event or activities that would go to happen in their area.
Instant delivery to potential customers
Text messages are considered as more personal when you are targeting the customers as compared to sending an email that requires access to computers. Also sometimes this needs to go through different websites from the phone for reading the content which is sent to them.
While SMS of 160 words and with just one click will give you straight to the invitation which would directly say that hey this is the product. Just take a look at it. You as the sender no need to worry about the message as unread in the inbox or worse to that is sent to spam or trash.
Digital Marketing Integration
Despite this traditional method, it will give you more leverage for marketing your business when you are integrating this with email messaging. Within the text message, you can include the link in your website and direct them to your business when it is integrated with the email. In the text message, you can also include the line to your website and direct them to the email for sharing more information about your service which your business can provide.
Some software and digital platforms are also integrated with SMS marketing with other social media accounts like YouTube or Facebook. This would bring extra cost but the return would be much sweeter when it will allow the customers to have faster and easier access to your business.
For more info on texting for SMBs, you can visit https://designbump.com/the-impact-of-text-message-marketing-and-how-your-small-business-can-benefit-from-it/